Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth

Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth

WESTERN HOLLYWOOD, Calif. — when i sat within the lobby of the drab office building right here, waiting to be led up to the penthouse loft of Tinder, the fast-growing relationship app, I realized that every short while women would enter the foyer, dressed up in flip-flops, tees and tattered jean shorts, and then proceed through a radical change.

Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather jackets. After having a 30-second wardrobe modification, these were prepared with their appointments at a modeling agency on the flooring floor. Exact exact Same individuals: two really personas that are different.

A quick elevator ride later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just What somebody wears, and also other visual clues provided off in photographs, can inform a lot of various things about them.

And Tinder thinks why these clues are the main element to internet dating.

Within the 2 yrs since Tinder premiered, the smartphone application has exploded, processing significantly more than a billion swipes left and right daily (right means you “like” somebody, left means you don’t) and matching a lot more than 12 million individuals in that same time, the business stated.

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